Services
A four-tier data operating system.
Architecture first. Each tier compounds the one below — and you own everything we build.
Two domains, one platform
What happened. How customers act.
Modern data work splits into two streams that share one architecture and serve different teams.
What happened
Orders, inventory, finance, operations.
- Sources · ERP, POS, WMS, eCommerce, finance systems
- Stack · cloud data warehouse with a governed transformation layer
- Buyers · Finance, Commercial, Ops, Supply Chain
How customers act
Sessions, clicks, journeys, engagement.
- Sources · web/app events, clickstreams, IoT
- Stack · event platform with product analytics and a CDP
- Buyers · Marketing, Product, eCommerce, Growth
The capability stack
Four tiers. Each compounds the next.
Foundation is the gate. Each tier above creates standalone value once its prerequisites are in place.
Data Architecture
The foundation everything depends on. Cloud data warehouse for transactional data, event platform for behavioral. Tested, governed, version-controlled.
Warehouse · Transformation · Event platform · GovernanceVisualization & Analytics
Where data becomes decisions. Commercial dashboards on the gold layer; product and marketing analytics on the event stream. The CFO sees the P&L. The CMO sees the funnel.
Semantic models · BI dashboards · Product analyticsOperations & Activation
The warehouse working — for people and for systems. Reports that find people, monitoring that catches issues, and reverse-ETL syncing audiences to ad platforms, CRM, and search.
Orchestration · Reverse-ETL · Alerts · Scheduled reportsIntelligence
The platform stops being passive. Insight agents read the gold layer and write the “so what.” Conversational analytics lets every team ask their data in natural language.
Insight agents · Conversational analytics · ML modelsComposable modules
Each tier ships as productized modules.
Pick what you need, add more as new stakeholders see value. Every module is a self-contained deliverable with a named buyer, fixed scope, and fixed timeline.
CFO · Commercial
Commercial Analytics →
Daily, weekly, monthly commercial pack runs itself. End the spreadsheet wars.
CMO · Customer Director
Customer Analytics
RFM/CLV, cohort retention, advanced segmentation.
CFO · Controller · FP&A
Finance Analytics
Reconciliation, P&L, working capital. Faster month-end close.
Supply Chain · Inventory
Inventory Analytics
Availability, days of cover, 3-way match, loss-of-sales.
CMO · Head of Product
Behavioral Analytics
Funnels, session replay, A/B tests, retention on events.
Function-specific
AI Insights
Agentic insights agent: narrative + recommended actions, on a schedule.
A selection of the modules we’ve productized. Full catalog reviewed in the Diagnostic, scoped in your written proposal.
Reference architecture
Best-in-class, on your infrastructure.
We’re tool-agnostic. Specific tools are chosen per engagement, based on your existing stack, your team, and where you’re going.
Transactional flow
Sources
ERP, POS, WMS, eCommerceIngestion
Automated pipelinesWarehouse
Transformation + gold layerBI & analytics
Semantic model + dashboardsBehavioral flow
Sources
Web/app events, sessions, IoTEvent bus / CDP
Routing + governanceProduct analytics
Sessions, replay, A/BFunnels & cohorts
Joined to gold layerNot sure where to start?
A fixed-price Diagnostic is the entry point. We’ll tell you exactly where your data is broken — and what to fix first.